About
Fresh from the farm, fresh to your home
Fresh Fields | Healthy Living is a fresh produce company based in Karachi. We bring farm-fresh and imported fruit and vegetables to homes and businesses: everyday staples like tomatoes, spinach and apples, alongside fresh herbs, mushrooms, chillies, specialty vegetables and exotic fruit such as dragon fruit and mangosteen.
We source from farms and import partners and choose produce for freshness, grade and consistency. Produce is graded before every delivery, and our chiller-equipped facilities and dedicated last-mile delivery are there to keep it at its best until it reaches you.
Households can order on freshfields.pk or on WhatsApp at 0300-2207971, and pay cash on delivery. Our delivery areas are shown at checkout and grow over time.
Behind the online store is our corporate division, Nutropia LLP, which supplies supermarkets, restaurants, hotels, corporate cafeterias and retail outlets in Karachi, Lahore and Rawalpindi / Islamabad, with procurement plans built around each client. Find out more on our corporate page.
3
Cities with an office
70+
Items in our business catalogue
COD
Pay when it arrives
Rs 5,000
Free delivery from
Our mission and vision
Mission. To give businesses and households consistent access to premium-quality fruit and vegetables, backed by efficient logistics, responsible sourcing and cold-storage solutions.
Vision. To become Pakistan's most trusted fresh produce partner, known for quality, reliable supply and sustainable practices, while growing into new markets across the region.
What we hold ourselves to
Four things that don't change as we grow
Quality you can count on
Produce is selected for freshness, grade and consistency, and graded before every delivery.
Reliable supply
Consistent availability, even in peak seasons, backed by chiller-equipped facilities and dedicated last-mile delivery.
Responsible sourcing
Ethical sourcing from farms and import partners, and a focus on keeping waste to a minimum.
A local team
Real people in Karachi, Lahore and Rawalpindi / Islamabad managing your fulfilment every day.
Find us
Where to reach the team
WhatsApp or call 0300-2207971, or email sales@freshfields.pk. Business enquiries can go to your nearest office; contact details are on the corporate page.
Visit us in Karachi
Shop No. 3 & 4, Plot No.12-C, Saba Commercial Street No.3, Phase V, DHA, Karachi
Karachi
64/1, Khayaban-e-Shaheen, Phase 5, DHA, Karachi
Lahore
Izmir Town, Lahore
Rawalpindi / Islamabad
Askari XI, Rawalpindi